So everyone relies on Facebook today no matter what the situation. Its great for brands to communicate with consumers and keep them in the know. BUT… what happens if ¬†Facebook dies tomorrow? Whats your back up plan? ¬†Do you have anything in place if something like this happens. All those $$$ you spent on acquiring new ‘likes’ gone?

You might have 30,000 likes on Facebook but what does that actually mean to your brand if it all just disappears over night. It’s serious shit! So take at least a minute to think about it… (pause and think for a minute) … This is just one of the things we have realised of late and while we are working with brands on social and digital strategy we recommend thinking about this too.

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